HackMarket

The purchase of a refurbished smartphone saves 91% of CO2 emissions, 68800 liters of water, 129 grams of precious metal... But as the latest IPCC report also points out, there is an urgent need to act because in the tech industry alone, more than 1.5 billion new devices are manufactured each year, a figure that the planet can no longer keep up with.

On Earth Day, April 22, 2022, and to help people change their minds, Back Market and its Paris-based agency Marcel (part of Publicis Groupe) took our last chance to convince those who were about to buy a new device. Say hello to Hack Market. An operation in which we used Apple’s own technology, AirDrop, to broadcast our messages inside the temples of new tech: the Apple Store, directly on Apple’s best sellers: iPhones, iPads and MacBooks. The operation took place in 6 different stores in Europe (Paris, Berlin and London), and delivered more than 4000 messages, letting each customer know that there is a more ecological and cheaper way to consume technology, by buying the same model, but refurbished at Back Market. A way to turn iPhones into a brand-new medium to promote an alternative consumption model.

Work done : Art Direction, Craft, Storyboards, Web interface & UX Design.